Winning More: The Hotel Seller’s Guide to Closing Association Planner Business

In this monthly series, HopSkip pairs leading planners with their hotel partners to reveal insider strategies for winning more business. Learn directly from the association planner’s perspective what makes proposals stand out and deals close.

Our featured speakers bring complementary expertise to this dynamic discussion:

LaTika Webster, Senior Manager of Sourcing & Events at the National Society of Black Engineers (NSBE), brings a results-driven approach to association planning, sourcing, and site selection. As a mission-centered leader known for developing innovative solutions and exceeding expectations, LaTika will share insights on what hotels need to understand about working with association clients and their unique requirements.

Jessica Jacobs, National Account Executive for VISIT Milwaukee, brings over 15 years of hospitality expertise specializing in association and group business. In her role, she champions Milwaukee as a premier destination for meetings and events, working closely with planners to create unforgettable experiences in the city. With a deep knowledge of Milwaukee’s venues, hotels, and vibrant culture, Jessica is passionate about building lasting partnerships and showcasing all that the city has to offer. 

Here’s what you can expect to hear:

• Understanding association-specific needs and requirements
• Building long-term relationships between hotels and associations
• Keys to successful proposal responses for association RFPs
• Navigating budget constraints while delivering exceptional experiences

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