Planner Perspectives

Learn from our community of event industry experts.

How to Build an Event Agency That Clients Never Want to Leave

May 15, 2026

MelvaLaJoy Legrand of LaJoy Creative grew her agency 30% after her hardest year yet. Here's what she learned about systems, resilience, client retention, and designing events that make people feel something.

Planner Perspective

How to Build an Event Agency That Clients Never Want to Leave

Planner Perspective

From Country Clubs to Corporate Boardrooms: Event Planning Tips from Kristen Hawley, CMP

Planner Perspective

Event Planning vs. Event Managing: Hard-Won Lessons From 40 Years in the Industry

Planner Perspective

Event Planning Secrets From a Boutique Agency Owner Who's Seen It All

Planner Perspective

7 Event Planning Lessons From a Planner Who Once Staged a Rooftop Elephant

Planner Perspective

Planner Perspectives: 30 Years of Hard-Won Event Planning Wisdom from Carole Brault of CanREA

Planner Perspective

10 Event Planning Tips From a CEO Who Quit Her Six-Figure Job to Change Lives

Planner Perspective

From Cancer Diagnosis to CEO: How Stephanie McVeigh Built an Incentive Agency on Resilience, Strategy, and "Oh My" Moments

Planner Perspective

Purpose-Driven Planning: Lessons From a Nonprofit Event Pro Who Does More With Less

Want to share your perspective?

We want to hear how you’ve conquered sourcing challenges, found creative solutions, or built amazing industry relationships! By sharing your journey, we build a stronger community.

Share Your Story

Streamline Hotel Sourcing & Become Part of HopSkip's Community

Learn More

Smiling woman with glasses and earbuds looking at laptop with an overlay showing 8 active RFPs in different statuses.

Planner Perspectives

How to Build an Event Agency That Clients Never Want to Leave

Real Stories from Events

How to Build an Event Agency That Clients Never Want to Leave

From Country Clubs to Corporate Boardrooms: Event Planning Tips from Kristen Hawley, CMP

Event Planning vs. Event Managing: Hard-Won Lessons From 40 Years in the Industry

Event Planning Secrets From a Boutique Agency Owner Who's Seen It All

7 Event Planning Lessons From a Planner Who Once Staged a Rooftop Elephant

Planner Perspectives: 30 Years of Hard-Won Event Planning Wisdom from Carole Brault of CanREA

10 Event Planning Tips From a CEO Who Quit Her Six-Figure Job to Change Lives

From Cancer Diagnosis to CEO: How Stephanie McVeigh Built an Incentive Agency on Resilience, Strategy, and "Oh My" Moments

Purpose-Driven Planning: Lessons From a Nonprofit Event Pro Who Does More With Less

Want to share your perspective?

Share Your Story

Streamline Hotel Sourcing & Become Part of HopSkip's Community